Ad platforms measure checkouts. You get paid on deliveries.
Everything we build sits in the gap between those two sentences.
When someone taps “Buy” on a cash-on-delivery order, Meta records a conversion and moves on. Your side of the story is only starting: the order has to be confirmed, packed, shipped, and actually handed over. In COD markets, somewhere between 30% and 50% of those orders never make it that far.
The platform never learns this, so it keeps optimizing toward the checkout — the one event it can see. You end up scaling the campaigns that produce the most clicks that look like sales, which are rarely the campaigns that produce the most delivered orders.
CODMetrics closes the loop. We connect your ad accounts and your store, match every order back to the click that created it, and recalculate your KPIs against what your fulfillment data says actually happened. The result is a cost per delivered order — the only CPA that corresponds to money you keep.
It is not a prettier dashboard. It is a different number.
How we decide what to build
Delivered, or it didn't happen
A conversion that comes back to your warehouse is not a conversion. Every number we show is calculated against orders that actually reached the customer.
Show the gap, not just the number
A true CPA on its own is easy to rationalize. Next to the number the platform reported, it becomes a decision. We always show both.
Colour means something
Red, amber, and green are reserved for deviation — how far reality sits from what you were told. Nothing else on the page competes for that signal.
Your data stays yours
We pull what we need to attribute orders to campaigns, keep it for your plan's retention window, and delete it on schedule. No resale, no ad network sharing.
Every ad dollar deserves the truth
Stop optimizing on phantom conversions. Start seeing what actually delivers — and what doesn't.
Start your 14-day trialFrom $1 for 14 days, then $9/month. Cancel anytime.